Love Lab Privacy Policy

Love Lab.com, Inc. a Delaware corporation (hereinafter, "Love Lab", or "we" or "us" or "our), is the owner and operator of the Love Lab® platform, mobile applications and website located at http://lovelab.com (collectively "Love Lab Service"). Love Lab is committed to protecting your personal information and informing our users (collectively, "users", "you" or "your") about how we handle it. By accessing the Love Lab Service, you acknowledge and agree to this Privacy Policy and also agree to the Terms of Use located at www.lovelab.com/termsofuse. Love Lab reserves the right, at its sole discretion, to change, modify, add or remove portions of this Privacy Policy at any time. If changes are made to any portions of its Privacy Policy, the changes will be updated on this Privacy Policy page and you should periodically review this Privacy Policy page for any such changes. Please further note, depending on your particular interaction with the Love Lab Service, different portions of this policy may apply to you at different times (e.g. users who solely navigate the website versus users who create an account with the Love Lab Service). Love Lab may share information among its affiliated entities, including parent and subsidiary entities, and other websites that it owns or controls, but such sharing of information remains subject to the terms of this Privacy Policy.

This privacy policy was last updated on August 9, 2016.

Non-Personal Information

Your IP Address

Like many websites and mobile applications, each time you visit the Love Lab website or use the Love Lab mobile application, we automatically collect certain non-personal information, including without limitation, your IP address, the web page from which you came, and a computer or mobile device identifier. We use this information to help us administer and optimize the Love Lab Service for you and to diagnose problems with the Love Lab Service. We also use your IP address to help identify you and to gather broad demographic information about our users, such as the approximate geographic location of the Love Lab Service's users, the type of browser and operating system or mobile device used by its users, any interactions users may initiate within the Love Lab Service and to save content preferences selected by users within the Love Lab Service and other inferences about user's interests made based upon the foregoing.

Cookies

Like many websites and mobile applications, the Love Lab Service uses cookies to keep track of your activity on the Love Lab Service and enhance your experience on the Love Lab Service. "Cookies" are information files which your web browser places on your computer when you visit a website. We also use cookies to deliver content specific to your interests, to save your password, and if you choose, to save other personal and financial information so you do not have to reenter it each time you visit the Love Lab Service. Most web browsers automatically accept Cookies and session IDs, but you can change your browser to prevent that. If you wish to disable these cookies, the "help" portion of the toolbar on most browsers will tell you how. However, if you set your browser to disable cookies, you may not be able to access certain areas on the Love Lab Service. Third party advertisers on the Love Lab Service may also place or read cookies on your browser.

Information We Collect From You

In order to operate the Love Lab Service and to provide you with information about products or services that may be of interest to you, we collect "personal information" (i.e. information that could be used to contact you directly (without using the Love Lab Service) such as full name, postal address, phone number or email address), "financial information" (i.e. credit card numbers or passwords) and "demographic information" (i.e. information that you submit, or that we collect, that is neither personal information nor financial information; this may include, but is not limited to, zip code, postal code, hometown, gender, username, age/birth date, purchase history information, browsing history information, searching history information, registration history information, and the content of communications between you and the Love Lab Service). If you elect to use the identity verification and background check features offered through the Love Lab Service, we may also collect certain personal information about you (including personal address and criminal record history) obtained through our third party service providers. Demographic information is divided into two categories: 1) "non-public information", which consists of purchase history information and one-on-one communications between you and the Love Lab Service; and 2) "public information", which consists of all other demographic information. We may ask that you do not enter personal information or financial information on the Love Lab Service, because if you do then it will be treated as "demographic information" that is "public information."

Please note that nowhere on the Love Lab Service do we knowingly collect personal information from anyone under the age of 18, as we require that all users represent to us that they are at least 18 years old. If you are under 18 years of age, you may not use the Love Lab Service.

You can always opt out of providing additional information of yourself by not entering it or not using the Love Lab Service, although not providing certain information may hinder your ability to use the Love Lab Service.

How We Use Personal Information

We use your information that we collect to provide and maintain the Love Lab Service as we deem appropriate in our sole discretion and to provide any other services that you and Love Lab agree to. Love Lab may aggregate data that it obtains from users to analyze trends, to gather data to benchmark best practices, and to monitor, improve and refine the functionality of the Love Lab Service.

We use your email address and your other personal information to help us efficiently operate the Love Lab Service and determine who may be an ideal candidate for the Love Lab Service, to contact you in connection with your transactions and other activities on the Love Lab Service (including, but not limited to, confirmation emails and important news that could affect your relationship with Love Lab). These types of communication are known as "Operational Communications." In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers.

We also use personal information to send you newsletters, information, offers and other promotional materials for Love Lab's or third parties' goods or services. We attempt to send you offers that are of value to you, such as discounts, exclusive offers or special event information. The Love Lab Service provides you with options to decline to receive communications from Love Lab (other than those contained in Operational Communications). Some of these options may only be for a certain category of communications; others may be more general. By submitting personal or public information on the Love Lab Service, you are opting in to receive Love Lab's messages. To stop receiving Love Lab's messages after opting in, please contact Love Lab with UNSUBSCRIBE in the subject field.

To operate the Love Lab Service, including processing your transactions and supporting your activities on the Love Lab Service, we may share your personal information with our third party service providers, agents, representatives, and contractors so they can provide us with support services such as authorization of credit card transactions, public record database searches, email origination, receipt or support services, and other customer relationship management services. We require these entities not to use your information for any other purpose. By registering to become a member, selecting certain features, purchasing or requesting information concerning products or services offered or sponsored by third parties on the Love Lab Service, or electing to receive communications (such as emails or magazine subscriptions) or electing to participate in contests, sweepstakes or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Love Lab Service, you consent to our providing your personal information to those third parties. Those third parties may use your personal information in accordance with their own privacy policies. As Love Lab is not party to these interactions, you will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information you submit to us.

In some cases, we may enter into a promotional relationship with another company in which we prominently display their brand name or trademarks on pages of the Love Lab Service. These pages are known as "Co-Branded Pages" and these companies are known as "Co-Branded Companies." If the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your personal information with the associated Co-Branded Company. Co-Branded Companies may use your personal information in accordance with their own privacy policies. As Love Lab is not party to these interactions, you will need to contact Co-Branded Companies to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we may use and disclose all such information so submitted to such Co-Branded Companies in the same manner in which we are entitled to use and disclose any other information you submit to us. Some Co-Branded Pages may contain an action tag (also known as a Web Beacon or a 1 pixel .gif file) that a third party may use to read cookies that it, or its clients, may have placed on your browser at other (non-Love Lab) web sites before your visit to the Love Lab Service. This technology is used to measure the effectiveness of advertisements on such other websites that promote Co-Branded Pages. Further, third parties may use the information collected through this technology to learn more about your visits to this Love Lab Service and other websites in order to provide advertisements about goods and services of interest to you.

Any third party with whom we are allowed to share your personal information is authorized to use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Those who contact you will need to be instructed directly by you regarding your preferences for the use of your personal information by them.

Please read the information below under the heading "Special Cases in which we Share Personal and Financial Information" to learn more ways in which we may share your personal information.

How We Use Financial Information

We use your financial information to check your qualifications, to bill you for products and services and to enable you to participate in discount, rebate and similar programs in which you may elect to participate. By making a purchase, or engaging in any other kind of activity or transaction that uses financial information, on the Love Lab Service, you consent to our providing your financial information to our service providers and to such third parties as we determine are necessary to support and process your activities and transactions, as well as to your credit card issuer for their purposes. These third parties may include the credit card companies and banking institutions used to process and support the transaction or activity. By purchasing, or registering or making reservations for, products or services of third parties offered on the Love Lab Service, or by participating in programs offered on the Love Lab Service that are administered by third parties and that require you to submit financial information in order to use them, you also consent to our providing your financial information to those third parties. Additionally, if the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your financial information with the associated Co-Branded Company. Any of these various third parties (including Co-Branded Companies) may be authorized to use your financial information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information that you submit to us. Please read the information below under the heading "Special Cases in which we Share Personal and Financial Information" to learn more ways in which we may share your financial information.

Special Cases in which we Share Personal and Financial Information

Your personal information or financial information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy of Love Lab. We may also disclose personal information or financial information when we determine that such disclosure is necessary to comply with applicable law, to cooperate with law enforcement or to protect the interests, health or safety of Love Lab or other users to the Love Lab Service. We also may disclose your personal information or financial information to any affiliated legal entities and businesses with who we are under common corporate control, such as It’s About Time! Master Matchmaker, INC. Whenever personal information or financial information is disclosed under this paragraph, we may also disclose your demographic information along with it, on a non-anonymous basis. All of our affiliated legal entities and businesses that receive your personal information, financial information, or non-anonymous demographic information from us will comply with the terms of this privacy policy with respect to their use and disclosure of such information.

How We Use Public Information and Other Demographic Information

We may review all demographic information. We may use public information to enable third parties to determine whether they are a suitable product or service for you. We may use demographic information to tailor the Love Lab Service and communications to your interests. We may also share demographic information with advertisers on an anonymous and aggregated basis (i.e., without telling the advertisers your identity). One of the reasons we may do this is to increase the likelihood that our advertisers' goods and services will appeal to the Love Lab Service's users, so that we may target specific ads at specific demographic groups. Our sharing of demographic information with advertisers is anonymous (i.e., we do not tell advertisers which particular visitors of the Love Lab Service are members of which demographic groups), subject to the rest of this privacy policy. Please note, when you respond to an advertisement, particularly if that ad is targeted to a certain demographic group, by deciding to give the advertiser your personal information, then the advertiser may be able to identify you as being a member of that demographic group. Please also be aware that when we disclose your financial information or personal information to a Co-Branded Company, as described above, we may also disclose to that Co-Branded Company your demographic information, along with the content of one-on-one communications between you and Love Lab. Please also be aware that we may disclose your demographic information on a non-anonymous basis as described above in the paragraph titled "Special Cases in which we Share Personal and Financial Information." Also, to read further details about how we may use your public information, see our Terms of Use at www.lovelab.com/termsofuse.

How We Use Information Collected Through Identity Verification and Background Check Features

If you elect to utilize the identity verification and background check features offered through the Love Lab Service, you must provide your full name, address and date of birth and any other identifying information requested by Love Lab and authorize Love Lab to obtain information, including, without limitation, information on personal address and criminal history, to verify the identity of the user and to review public records concerning criminal history of any form or kind. This information is obtained by Love Lab utilizing commercially available public records and data sources from third party service providers and is solely collected and used to assess your ability to display certain signifiers on your account or profile confirming you elected to utilize these features. You will be provided with the information received from the third party service provider upon request. Love Lab will not share such report with any other third parties or users of the Love Lab Service, except as specified above under the Special Cases in which we Share Personal and Financial Information.

Although Love Lab attempts to verify the accuracy of information provided by users who elect these features and to confirm the absence of criminal history through the third party service providers, the public record and commercially available databases searched by the third party service providers are neither guaranteed to be complete, accurate or without errors. As such, the identity verification and background check features of the Love Lab Service should not and may not be construed as any guarantee regarding the quality or security offered by any users. All users assume all risks relating to any interactions they may elect to have with other users and are solely responsible for the safety and security of themselves.

We give you the opportunity to opt-out of certain communications and modify personal information or demographic information you have provided to us, and to hide demographic information from, or make demographic information visible to, Love Lab or other users of the Love Lab Service, at any time by going to the Account Settings within the Love Lab Service or by contacting Love Lab. Please be aware that it may take several hours for the changes you make to take effect within the Love Lab Service. We thank you for your patience. Please note that changing or deleting your information through the "Account Settings" or "My Profile" section of the Love Lab Service, or otherwise opting-out of receipt of email or text communications from Love Lab, will only change or delete the data in our database for purposes of future activities on the Love Lab Service and for managing future communications from Love Lab. These changes and deletions will not change or delete emails or information that we may have already forwarded to other users or credit card companies or any other third parties, all as provided above in this privacy policy.

Please review our Terms of Use or further information concerning the identity verification and background check features offered through the Love Lab Service.

Our Security Precautions

The Love Lab Service has security measures in place to protect against the loss, misuse and alteration of the information under our control. Our secure server software ("SSL") is the industry standard for secure commerce transactions. We encrypt all of your personal and financial information as it travels over the Internet and we store your financial information on our servers in encrypted form. Your information may be transferred to and maintained on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and the country or jurisdiction in which these computer networks are located may not have privacy laws as protective as the laws in your country or jurisdiction.

Changing our Privacy Policy for Previously Gathered Information

If at any point we decide to use particular personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email or by providing 30 days notice on the Love Lab Service. Please note that we will continue to have the right to change our privacy policy and practices, and how we use your personally identifiable information, without notice, as described in the first paragraph of this privacy policy, provided that such changes shall only apply to information gathered on or after the date of the change.

International Users

The Love Lab Service is exclusively hosted in the United States. If you are a user accessing the Love Lab Service from the European Union, Australia, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please note that you are transferring your personal data to the United States which does not have the same data protection laws as such other regions. User information (including Personal or Demographic Information or "personal data" as defined by foreign laws) collected through the Love Lab Service may be stored and processed in the United States, and by using the Love Lab Service, you consent to any such transfer of information outside of your home country.

How You Can Access and Update Your Email Preferences, Personal Information and Public Information

We give you the opportunity to opt-out of certain communications and modify personal information or demographic information you have provided to us, and to hide demographic information from, or make demographic information visible to, Love Lab or other users of the Love Lab Service, at any time by going to the Account Settings within the Love Lab Service or by contacting Love Lab. Please be aware that it may take several hours for the changes you make to take effect within the Love Lab Service. We thank you for your patience. Please note that changing or deleting your information through the "Account Settings" or "My Profile" section of the Love Lab Service, or otherwise opting-out of receipt of email or text communications from Love Lab, will only change or delete the data in our database for purposes of future activities on the Love Lab Service and for managing future communications from Love Lab. These changes and deletions will not change or delete emails or information that we may have already forwarded to other users or credit card companies or any other third parties, all as provided above in this privacy policy.

Legal Disclaimer

The Love Lab Service operates "AS-IS" and "AS-AVAILABLE," without warranties of any other kind. Love Lab is not responsible for events beyond its direct control. This privacy policy shall be governed by the laws of the State of California, without regard to its conflict of law provisions, and you expressly agree and consent to the exclusive jurisdiction and venue of the state and federal courts of the State of California, in the County of Los Angeles, for the resolution of any such dispute.

Contact Us

If you have any questions or concerns about this privacy policy, the practices of the Love Lab Service, or your dealings with the Love Lab Service, you may contact us. You can also send us mail to: Love Lab, 604 Arizona Avenue, Santa Monica, CA 90401.